WTF Facebook? What Does This First Party Cookie Email Mean?

So I know that if you’re a marketer or small business owner running any kind of Facebook Ads, using the Facebook Pixel, you’re confused AF by this email you just received sometime around October 5, 2018.

The email references the fact that starting October 24, 2018, Facebook will be offering businesses the ability to use First-Party Cookies instead of Third-Party Cookies, but WTF?

It doesn’t explain the difference, and it doesn’t tell you that if your Facebook Pixel is associated with a Facebook Ads Account, it doesn’t matter, you HAVE to use the Third-Party Cookies, but now you also have the option to use First-Party Cookies.

So in essence, NOTHING REALLY CHANGES.

All things stay the same for Advertisers using the Pixel. You don’t have to do anything, but according to the Facebook Help Center link in the email they sent you, you can do something if you want.

The options for using cookies with your Facebook pixel are:

1. Use the Facebook pixel with both first and third-party cookies
2. Beginning on October 24th, 2018, this is the…