What Is “The Small Business Payback?”
It’s time for something like this. Seriously, and I’m really excited to have started it. I’m raising money to give back to Small Business Owners who were either 1. screwed over by digital agencies or 2. digital agency owners who were never paid for their work they delivered. Help me eliminate the distrust in the service industry by donating to The Small Business Payback.
As a small business owner, who has worked on both the “client side” and the “service provider” side of the digital agency business, I have developed a deep sympathy for two main groups of people:
1. Small Business Owners who are totally ripped off and wronged by digital agencies, and have no way of getting money back from agencies that sold them something they should have never sold in the first place — like a website, SEO, or software that never worked.
2. Digital Agencies who do an amazing job for their clients providing services like web design and development, software development and digital marketing / digital strategy, that are never paid — or never paid their full amount agreed upon, by angry, swindling clients that feel they have a right to push people around. Agencies who deliver for their clients, but whose clients dispute everything and never pay.
Both of these groups of people are the same, they just don’t realize it. They’re all small business owners, trying to make a living and do what they love. Unfortunately, a lack of empathy and a sense of entitlement from each side, often results in conflict, a lack of productivity, and an extreme unhappiness that has a collateral effect on employees, families and lives.
The Small Business Payback is about supporting business owners to stay productive, trust each other, and know that there are funds they can apply for to regroup from past issues of mistrust.
A portion of the funds raised by The Small Business Payback will be available for Small Business Owners who were screwed over in one of the two scenarios above. They will be able to apply for funds. We will review their case and the amount they’re requesting, and if we feel it’s deserved, we will pay it back!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
