Website Design and Digital Marketing Tips for Fashion Brands

Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition.

I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies.

In doing my research specific to the fashion industry, I came across the following data driven insights:

– 70%-80% of all website traffic to fashion brand websites is on mobile devices. This is significant, because the average website gets less than 40% of its traffic from mobile devices.

The main things fashion brands can do to optimize their websites for mobile devices are:

1. Have a call to action to sign up for your email list at the very tip top of your main navigation bar.