Web Design Q and A: How To Communicate Your Web Data To Upper Management

Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer?

I mean, your answer is okay, but it doesn’t really help them as much as you know you could have

During a recent webinar, I conducted a full Q and A session on how to use data to drive web design and digital marketing, and broke down the top answers here.

But one question really excited me. One of the 200+ Marketing Directors, VPs of Marketing / CMOs on the call asked “How do I communicate my web data, and the importance of it, to my upper management?”

This got me so excited. There’s so much bullshit floating around in upper management. Much of it is ego-driven. People who have higher titles than others, and think that they know more about web design and development than those actually qualified within their organizations to be driving the process.

I empathize with Marketing Directors. Anyone thinks they can do marketing, but marketing directors who use data are like ninjas that can’t be touched.

So, while you can view my answer on the webinar below, it’s really only a 7 out of 10. The 10 out of 10 answer is…