Web Design Data: Does Your Web Company Know About Using Heatmaps To Drive Web Conversions?

Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)…

…does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website?

Haha. We know the answer. Look, it’s simple.

Stop guessing about WHY your website isn’t converting.

Step 1: is picking your heatmapping tool. There’s a million of them. CrazyEgg, VWO, Google Optimize, Hotjar — we’ve used them all.

Pick one, sign up. Put the code on your website and create snapshots — visualizations of where users are ACTUALLY clicking, scrolling, hovering, etc. on your website.

Step 2: Understand what the heck to do with the data. This is where strategists like us come in, of course. It’s 50% of the battle to have the data, it’s 50% to KNOW how to use it, and what to do with it.