Principle #3: Do What You Said You Were Going To Do (Top Things To Look For In A Web Design / Software Company)

If I had to pick one of our company principles that I believe is the most important, it would unequivocally be this one.

Our principles are the rules we live by. Our set of ever-growing fundamental truths that serve as the foundation for our belief system and set us up to execute our work to the maximum possible self-fulfillment & client experience.

Our goal is to be the best client services company, period. And if we even want to sniff achieving that, we always have to do what we said we were going to do.

Because, quite frankly, for all employees of any client service company — big or small — there is one thing that is always true:

Whether they tell you this or not, today, all of your clients are expecting to hear from you.

You can believe it, or not, I don’t care, but it is the ultimate truth.

So, in order to actually put yourself in a good position when that happens, is you ALWAYS have to do what you said you were going to do.

For example, every client / agency relationship starts in relatively the same way. A conversation about business goals, followed by an agreed upon Scope of Work. In theory, that Scope of Work has been communicated properly from the sales / biz dev team all the way down to the janitor.

This means that everyone on the team, on the hook for the service provided, understands what’s expected. AKA — they are “saying” — THIS IS WHAT WE’RE ABOUT TO DO.

Unfortunately for many paying customers in the digital agency world, but fortunate for us, so many digital agencies — for whatever reason — simply DO NOT DO WHAT THEY SAY THEY ARE GOING TO.

My own personal experience working with several other agencies has not only clued me into why that is, but it has suffocated all potential excuses out of my entire being, to the point where I’m adamant with my team about NOT HAVING ANY BLOCKERS (no excuses to not get the work done.).