Principle #2: Momentum Is Everything (Principles of a Successful Web Design / Software Company)

All of our company’s principles go together perfectly, and no other principle exemplifies that concept more so than Principle #2 — MOMENTUM IS EVERYTHING.

Seems intense, huh?

Strive to be proactive and look to create momentum.

Without momentum, there is no company.

I think where most digital agencies start to fail without realizing it is that they don’t prepare well enough.

Being unprepared means being super slow.

Being behind and being slow obviously means you can’t be fast.

Fast = SPEED.

SPEED does NOT mean the opposite of quality.

Speed comes from being proactive, and from being prepared. Months and years of preparation create momentum.

Momentum creates more and more opportunities for your business.

When you’re unprepared, you become scared of new opportunities, because you can’t even handle what’s currently on your plate.