Paul Hickey Podcast Episode 30: Non-Profit Tech & Marketing

Paul Hickey
3 min readNov 22, 2017

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On Episode 30 of my Podcast, I sat down with Paige Holman, IT/IS Manager at The Next Door, Nashville, to talk Non-Profit Digital Marketing and Tech. The purpose of my meeting was to give her a WordPress Tutorial of the website Data Driven Design built for them over a year ago, so that she and her staff could remain self-sufficient after some personnel changes. It was interesting to learn what life is like in the non-profit sector, as well as how interested parties can support the mission of The Next Door.

Want to listen to more of the Podcast? Check out Episodes 1–29 below…

Episode 1 — A Talk With My Dad

Episode 2 — Top Three Traits of Former Supervisor

Episode 3 — Intro: Barbara Farris

Episode 4 — RU Still Down?

Episode 5 — Digital Strategy Talk

Episode 6 — Q&A @ SnapShot Interactive Nashville

Episode 7 — Client Call Just My Audio — SEO for PFDs

Episode 8 — My End Of A Client Phone Call

Episode 9 — Facebook Business Manager

Episode 10 — Interview with Web Developer Chance Strickland of SnapShot

Episode 11 — Interview with Snapchat designer Trevor Denton

Episode 12 — How I’m Building My Digital Strategy Squad

Episode 13 — Interview with Dennis Sampier former Pistons VP, Community Relations

Episode 14 — Data Driven Daily: Volume 1

Episode 15 — Data Driven Daily: Volume 2 — What Is Google Adwords?

Episode 16 — Data Driven Daily: Volume 3- What Is Google Analytics?

Episode 17 — Data Driven Daily: Volume 4 — What is Adwords Express?

Episode 18 — Data Driven Daily: Volume 5 — What is Google Webmaster Tools?

Episode 19 — WilliamsonBusiness.com WilliamsonBusiness.com Interview: Paul Hickey with Dr. Alvin Jones

Episode 20 — What Is Bounce Rate? Data Driven Daily Vol. 6

Episode 21 — Data Driven Daily- Creating a Content Calendar

Episode 22 — The SEO Game

Episode 23 — Audience Crossover — Hip Hop audience crossover analogy

Episode 24 — Paul Hickey Keynote — Google Analytics Referral Sources

Episode 25 — Keynote Vol. 2 — The Importance of Using Data To Drive Design

Episode 26 — Using Google Analytics Demographics & Interest Reports — Are You Using?

Episode 27 — How To Use Data / Google Analytics To Track Effectiveness of Marketing

Episode 28 — How To Use Data To Build Digital Marketing Campaigns — GTTM Example

Episode 29 — Episode 29: Wordpress Developer Talks With ASP.net Developer

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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Paul Hickey
Paul Hickey

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