Marketers: Do You Really Know Your Target Audience?

This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs — you need to KNOW your target audience.

I’m not saying “understand” or “analyze and synthesize their every movement” and “use data to anticipate their next action.”

Well, I am saying that in general, but for this blog, for today, for this moment, I’m just saying FOCUS on KNOWING exactly who they are — like, you making a decision who they are.

Before the data tells you anything, you have to establish who you want to be talking to.

This is what I’m talking about knowing and focusing on.

Data Driven Design is the perfect example. I’ve made a decision. Out of all the potential people I could be selling our services to, I’ve chosen Small Business Owners.

They have marketing teams of 1–4 people. They have common challenges, and we have solutions.

It’s that simple.

Target audiences can be more niche, of course. For example, I could say that I only want to sell our services to retail jewelry stores. And if that were the case, I could focus in on providing all kinds of digital marketing, web design and custom…