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How To Use Alexa And Google Assistant To Make A Personal Connection With Your eCommerce Customers

Paul Hickey
1 min readJan 20, 2021

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What is Voice Branding? What is Sonic Branding? eCommerce Entrepreneur Dan Cox and I talk to QuHarrison Terry at Project Voice 2020 about a couple specific ways eCommerce brands can use Alexa and Google Assistant to create a strong connection with their audiences.

One way is replacing Alexa and Google’s robot voice with your own voice.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development — Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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Paul Hickey
Paul Hickey

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