How To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224

Attention marketers and small business owners.

If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics.

This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the data flows properly.

Luckily, for WordPress Woocommerce merchants and website owners, this process is made super simple by the WooCommerce Google Analytics Integration Plug-in.

Follow the steps outlined in this video and you’ll be good to go to start tracking your transactions, revenue and eCommerce conversion rate in Google Analytics.

You want this set up correctly because it will also allow you to make Data Driven Marketing decisions related to how many transactions and purchases your marketing efforts are generating for you, such as Facebook Ads, Google Ads, Email Marketing and SEO.