How To Run ECommerce Facebook Ads To Past Customers: Data Driven Daily Tip 243

ECommerce Marketers and Small Business Owners, this one is for you.

Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you.

This video teaches you how to run a Facebook Ad to the most likely people to buy from you — those who have already bought from you in the past.

Here’s how to follow along if you’d rather read instructions:

Step 1: Log into business.facebook.com

Step 2: Select your Ad Account

Step 3: Click the green button with the plus mark that says “CREATE.”

Step 4: Select “Conversions” from the ad objective column.