How To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists

Data Driven Daily Tip 344 — Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad.

One I’ve written about, spoken about and implemented religiously, is setting up Google Analytics Goals, and linking Google Analytics with Adwords to import the GA Goals as Conversions in Adwords, then selecting the “optimize for conversions” instead of “clicks” in Google Ads.

But that was a few years back, and Google is actually making it easier for smart and savvy marketers to set up a similar type of situation.

Google is calling these “Smart Lists.”

Smart Lists uses Machine Learning. A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience…