How To Build A How To Video Google Action For Your Business: Data Driven Daily Tip 340

As the world of voice apps continuously changes, one of the latest ways you’ll want to consider garnering awareness for your business is to build what’s called a “How To Video Action” on Google Assistant.

This is a voice-activated way that users can bring up VIDEO content on their devices, like Google Hub, and phones with the Google Assistant app loaded on it.

Picture your audience at home or their offices with a Google Hub (device with a screen) and them needing to know how to do something (how to build a holiday wreath, or how to fix their hot water heater).

They can say “Hey Google, open home improvement tips” for example, and your businesses’ How To Video can appear.

This video shows you a step by step process of not only how to build these voice-based applications, called Google Actions, but also how to name them so they’re most likely to be found organically via an “opening invocation.”