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HOW AN ALEXA SKILL DIFFERENTIATES YOUR BUSINESS… CARMEN JOHNSTON BECOMES FIRST IN GARDEN LIFESTYLE CATEGORY ON ALEXA

Paul Hickey
4 min readFeb 28, 2020

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What’s up everybody, Paul Hickey here with Data Driven Design. Businesses ask me all the time, “what can I do to differentiate myself and drive customers?”

I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen Johnston Gardens.”

Here she is on NewsChannel5 in Nashville showcasing this. This is happening right now. Your business needs Voice.

Check it out, and thank you to Voiceflow, the tool I used to build this Alexa Skill.

I met Carmen at VoiceCon by VaynerMedia in 2018, and since then we’ve formed a tight business partnership that includes her company hiring my company to support on all things digital strategy.

At our Nashville Voice Conference inaugural event in 2019, Carmen pulled me aside and told me that her audience needs a way to watch her “how-to” home and garden tips…

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Paul Hickey
Paul Hickey

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