Does Your Digital Agency Know How To Get Your Business To The Top Of Google? Data Driven Daily Tip #199

Make any Google Search now for a local company and you’ll see map results first. Point being, Google has clearly decided that maps results will outweigh web page results for local business searches that don’t include the company’s name (also known as non-branded or un-branded searches). These are the searches you want to rank for, because they bring in net new customers for your business, vs. customers who already know you and are simply looking to find you. Those customers will make a search with your business name in it and will find something like this. In this case, the map — as part of the Google My Business listing — is over on the right hand side of the page, where they user’s eye is drawn.

In all cases, the Google My Business listing is what powers the search results on Google Maps.

This is good news for marketers and small business owners, because, the more you post on your verified Google My Business Listing, the more likely you are to rank on the Google Maps search results…