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Can An Alexa Skill Be A Business?

Paul Hickey
2 min readNov 13, 2019

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Can An Alexa Skill BE A BUSINESS, or Should It Be An Extension of a Pre-existing Business?

From my interview with Amazon Alexa’s Chief Evangelist Dave Isbitski

It can be either for sure.

Interesting Scenarios:

1. Account Linking — businesses can use their existing APIs and accounting systems, etc. to link up with a voice-based Alexa Skill. That’s how something like ordering a Pizza online works. The user already has an account, the user just says it, and the Pizza company with the Alexa Skill just charges through their pre-existing system.

2. Amazon Pay Integration — small businesses can sell things online and use Amazon Pay.
Dave adds: “what’s interesting about the Amazon Pay Integration is meeting your customer in the moment. Let’s say I have a podcast about running shoes, and I could say on the podcast “would you like to buy these right now for 50% off on Amazon.”

3. In-Skill Purchasing — Games do this, selling power-ups and turns, etc.

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Paul Hickey
Paul Hickey

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